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South by Southwest (SXSW) is a company that plans and executes conferences, trade shows, festivals and other events. Current roster of events include SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco, which take place every spring (usually in March) in except SXSWeco, which takes place in October, all in Austin, Texas.

The company organizes SXSW Music, which is one of the largest music festivals in the United States, with more than 2,000 performers playing in more than 90 venues. The South by Southwest Festival Music event offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel. The company began its operations in 1987, in an event at Austin Convention Center. In 2011, the conference lasted for ten days, with SXSW Interactive lasting for five, Music for six, and Film for nine days.